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Why Website Speed Matters for UAE Users

With rapid advancement in technology across the globe, having a fast website speed is imperative now more than ever. As users, everyone desires for websites to load without hesitation. In the UAE, fast internet, a developed technological system, and a population that is increasingly familiar with technology means that website speed is now the business priority in the region. Be it an e-commerce website, corporate website, or personal blog, the need for offering a superlative user experience mandates the understanding that website speed is non-negotiable. This detailed essay will intend to explain the provision of optimum services to customers and users of UAE and why website speed is fundamental as it contributes to efficiency, performance, user experience, SEO , and business profitability. 

The Impact of Website Speed on User Experience 

Website Speed impacts the perception that users may have about the website positively or negatively. Fast websites provide an alluring experience whilst slow websites frustrate users which comes with the cost of high bounce rates. For businesses in UAE, that are already faced with great competition across industries, offering a seamless website experience has become an ultimatum.

1. Happier Users Rely on Faster Load Times

Many users have shown that a website should load in a couple of seconds to make the best use of it. According to Google, if the page load time is greater than 3 seconds, a user bounce can increase by 32%. For users in the UAE who already have access to high speed internet, expect these pages to load quickly, and even a few seconds of delay will have users looking for faster alternatives. 

2. Speed and mobile users

With an increase in smartphone users in the UAE, mobile internet traffic is on the rise per the UAE Telecommunication Authority. Slow load speed is especially difficult for mobile users as mobile speeds compared to desktop speeds, depend on the network. Ensuring your website loads faster will make it more appealing to visitors around the world and increase conversions.

Considering Website Speed and SEO Ranking

Along with enhancing UX, the speed of a website also has a tremendous impact in the field of SEO. The renowned Google, the most used search engine in the world, considers speed as a ranking factor. If your website is not able to function efficiently, your SEO rankings will suffer and so will your overall presence in the search engine result pages (SERPS). 

1. The Primary Factors Of Google’s Algorithm And Speed

Google employs a myriad of techniques to rank websites, page speed is, however, one of the most critical. Along with numerous other ranking factors, Google strongly emphasizes page speed. Google aims to make the user’s experience better, and to achieve this they reward fast-loading sites. Slow websites directly correlate with poor user experience, thus if your site is slow, you will be pushed further beneath your faster competitors in the ranking.

2. Signals of User Behavior

Google analyzes user behavior on your website including bounce rate, session length, and other user activity. Websites that are slow to load generally have higher bounce rates as users leave the page before performing any actions. To Google, a high bounce rate indicates that users received insufficient information when visiting your page, and that can adversely impact your rankings. In contrast, well-performing websites that load faster tend to have lower bounce rates along with higher user engagement. Google uses this to conclude that the website has quality content and higher user satisfaction, enhancing the already good Google rankings. 

3. Mobile-First Indexing 

Google’s indexing strategy has changed from user to user based, to mobile device first because of the rise in mobile phone usage. Google now primarily considers the mobile version of your website, instead of the desktop version, Google’s first page is represented with mobile frist indexing systems. Mobile users want faster loading websites to both engage and keep them, thus, optimizing your website for speed on different devices is crucial for attaining solid SEO results. Mobile friendly websites are more likely to rank higher in search results with respect to speed, thus optimization is needed to achieve the target audience.

The Effect of Speed on a Website’s Conversion Rate

For companies operating in the UAE, fast websites yield higher conversion rates and slow websites yield lower conversion rates. The conversion rate is a percentage that takes into account the total number of site visitors that complete an action from a given set of actions like making purchases, subscribing, or filling in contact forms. Even a negligible delay in the time it takes to load pages can dramatically lower conversion rates. 

eCommerce Websites and Associated Loss of Conversions

E-commerce is rapidly developing in the UAE since customers are starting to make purchases from online grocery stores to high-end stores. The performance of your online store is directly related to your sales figures. Some estimates suggest that an additional second in page load time will decrease the rate of conversions by 7 percent. In case your website has a very long loading time, users will likely not complete their purchases on your site and instead opt for sellers that have easier access If your business has a website with quick loading speeds, the shopping experience would greatly improve, leading to an increase in profits.

Lead Generation and Contact Forms

Even if your webpage is not connected to an e-commerce store, the website’s load speeds matter for conversion. Contact forms are often used to capture leads from academic institutions, law firms, real estate agencies, and other service oriented businesses. Frustrated users abandon slower websites before completing forms or submitting their information. By completing forms on a faster website, visitors are more likely to be transformed into potential clients. 

Website Speed and Mobile Internet in the UAE 

The good mobile internet penetration in the UAE means it is a mobile first country, with a large segment of the population using tablets and smart phones to access the internet. The country is also one of the fastest in terms of internet infrastructure, although the nature of mobile internet connections may differ depending on the geographic area, network, or device. Therefore optimizing for mobile speed must be done.

1. Mobile Networks in the UAE

The UAE is in the process of implementing 5G networks in addition to currently having extensive 4G coverage; improving mobile internet speed for most residents. However, some users in remote locations may still be using 3G or older networks which can take longer to load. A mobile speed optimized website guarantees that all users within the UAE can browse freely, regardless of their network connection. 

2. Accelerated Mobile Pages (AMP)

Accelerated mobile pages (AMP) is a technology aimed at making the loading of web pages on mobile devices quicker. AMP pages skip nonessential components and customize the content for mobile devices which greatly improves their speed. For residents of the UAE, where mobile internet dominates, the implementation of AMP can vastly improve their user experience alongside the already quick-loading speed.

Ways to Enhance Website Speed for Users in UAE

Putting speed optimization measures on your website enhances the overall user experience. Here are a few measures you can take to enhance website speed: 

1. The Choice of Web Hosting Provider Matters 

Choice of web hosting service is one of the factors that affect website speed. An unreliable or slow hosting provider will make your website perform poorly which in turn leads to loss of prospective clients. So always select a hosting provider with better server performance and faster load time coupled with reliable uptime. For the case of UAE, a local hosting provider such as Tezhost is a better option to guarantee faster server response times given that users in the UAE are your target audience.

2. Optimize Images and Media Files

Image and media file size is among the primary reasons why some websites take too long to load. To enhance loading speed, ensure you compress and optimize the images before uploading to your website. Additionally, consider using modern image formats such as WebP which compress images more without tampering with their quality.

3. Use Content Delivery Networks (CDNs)

A Content Delivery Network (CDN) distributes your website’s content across multiple servers located in different geographic regions. When a user accesses your website, the CDN serves content from the server closest to them, reducing load times and improving performance. Using a CDN is especially beneficial for websites targeting users in different locations across the UAE.

4. Minimize HTTP Requests and Reduce Code

Every time a page loads, the browser makes several HTTP requests to retrieve different elements such as images, scripts, and stylesheets. Reducing the number of HTTP requests by simplifying your website’s design, combining files, and removing unnecessary elements can improve website speed. Minifying and optimizing your website’s code (HTML, CSS, JavaScript) also reduces file sizes and improves load times.

Success In The UAE Relies On Efficient Execution Speed

The success of any business in the UAE largely depends on their website speeds and performance. Due to the high-speed internet access and prime focus on mobile devices in the country, a well-optimized website provides users with a unique experience. A website that improves user experience through the integration of faster load speeds enhances SEO ranking, boosts conversion rates, and drives business effectiveness. Emirati businesses desiring a quality web hosting partner to aid in speeding up the loading capabilities of their business websites should consider Tezhost. Tezhost guarantees Emirati businesses an competitive edge by providing fast high-ready hosting which business websites require.

Looking for reliable and fast web hosting service? For inquiries regarding our hosting services, don’t hesitate to contact Tezhost today so that we may directly assist you with improving your website speed and performance for users in the UAE. Get in touch now to get started!

today so that we may directly assist you with improving your website speed and performance for users in the UAE. Get in touch now to get started!