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Best Practices for Buying Domain Name – Mastering Domain Selection

Your online identity lies with its domain name; whether creating a personal blog, open an e-commerce storefront, or building your business’ online presence, choosing the ideal domain name is paramount!

In this article, we delve into best practices for domain acquisition while delving deeper into domain selection complexities. By the end of this session, you’ll understand the purpose and function of domain names, creating lasting impressions, the crucial role played by domain registrars, and some attractive benefits of buying one. 

We aim to equip you with all the knowledge you need to make informed decisions so your digital journey begins with a memorable and effective domain name!

Importance of a Domain Name?

Your domain name is often the first impression visitors have of your website and plays an essential role in shaping brand recognition and online credibility. Here are a few key reasons why domains matter:

Your domain name serves as your digital address on the internet, making it essential for visitors to locate and remember your website easily.

A memorable domain name sets the tone for online presence and determines success for any website or business. A good selection can portray professionalism, trustworthiness, and authority and create user confidence – something a poorly chosen name cannot.

Furthermore, SEO benefits can be gained by including relevant keywords that help your website rank higher in search results. Ultimately, a meaningful and memorable name sets an important precedent that can shape its success or failure!

Things to consider while choosing domain name to Create impact

Things to consider before choosing a domain name

1. Easy to Understand and Type

Prioritize simplicity when selecting your domain name. Your domain should be accessible for visitors to remember, spell, and type; complex words, special characters, or unconventional spellings should be avoided as much as possible.

A straightforward domain name enhances user experience by helping people quickly locate and navigate to your website effortlessly – remembering and typing back your domain will keep people coming back and increase brand credibility and online presence!

2. .COM is not always a Good Option

Though the most widely-used domain extension may be “.com,” it might not always be appropriate for your website, depending on its purpose and target audience. When considering other extensions such as .net, org, or country-specific names as potential options, don’t limit yourself to just selecting “.com”; choose the extension that best reflects its identity and goals instead.

A country code top-level domain (ccTLD) is the best option for location based targeting. Responding to a thread John Mueller of Google – Senior Search Analyst & Search Relations team lead wrote on Reddit

The main thing I’d watch out for is ccTLD (“country code” — like nl, fr, de) vs gTLD (“generic” – com, store, net, etc). ccTLDs tend to focus on one country, which is fine if you plan on mostly selling in that country, 

John Mueller of Google explain when to choose ccTLD or a gTLD. Here is full thread of John Mueller

3. Domain Should Be Unique and Specific

Your domain name should stand out from competitors and make your brand unforgettable. Steer clear of generic or vague domains that could confuse visitors; specificity is key here and must accurately represent what your site offers, giving users an immediate understanding of your content or offerings, increasing click-through rates, and exploring options.

4. Prefer to Use a Short Name

Short domain names offer many advantages over longer ones. They’re easier to remember, type, and share, look clean and professional on marketing materials, are less prone to typos, may provide more accessible search capabilities on search engines, and tend to leave lasting impressions with users. When looking for short domains, try finding ones with clarity without compromising brevity that will leave a lasting impression on users.

5. Should Reflect Searcher Intent

Your domain name should reflect the expectations of potential visitors to your website and give a clear idea of what visitors should expect when visiting it. Consider what search terms your target audience uses when developing your name. When this resonates with user needs, it can dramatically improve click-through rates and the overall effectiveness of online presence.

6. Research Domain

Before finalizing a domain name, conduct thorough research. Check trademarks, copyrights, and any legal issues associated with your preferred name to avoid disputes and legal challenges down the road; due diligence at an early stage ensures a more positive experience for both your website and brand.

7. Buy Right Away

When you find the ideal domain name, please don’t delay registering it immediately. Domain names are unique identifiers; if you wait too long to secure it for yourself or your brand, another might take the chance and take over its ownership. Registering it quickly ensures your online identity remains yours and preserves brand equity.

8. Avoid Double Letters

Double letters mostly when you are adding one extra letter just to go with the same name is not a good idea. Multiple letters in a domain name can create confusion and compromise user-friendliness, such as when entering “” Eliminating consecutive double letters from your name reduces user error risk while offering your audience a smoother experience.

9. Trace Domain’s History

Understanding the history of any domain you are considering purchasing is paramount. Some fields may require a negative connotation due to previous uses, which could negatively impact their credibility when used as your website domain. Take time to investigate its past so it aligns with your brand values and goals.

For this purpose you can use Ahrefs a user friendly website optimization tool allows you to check the history of domain name. Linking sites either spammy or beneficial once. Waybackmachine is another way to check past of a domain name.

Ahrefs, Domain name history checker

10. Avoid Social Media Handles Availability Issues

Non availability of exact match social media handles are not very important factor to reject a domain name. Social media users do not write your whole social media profile address on address bar. In most of the cases people use a direct link or search on the platform rather then typing social media account addresses on browser.

If the exact matching handler is not available you can write your full domain name like “ or tezhostcom”. When it comes to social media account names, you can create any name of your choice. Don’t confuse with handler and name of profile.

11. Don’t Add Hyphens or Numbers

Hyphens or numbers can add complexity and decrease memorability in a domain name. Opt for a domain with only letters to create an approachable and quickly remembered online presence for yourself and visitors.

Several studies conducted on the use of hyphens in domain name. The studies showed that using hyphens in a domain name create low CTR. The conclusion is hyphens in domain name are perceived to be less trustworthy.

Number in the domain name can be confusing. Domain names with numbers in it are harder to remember as compared to those with only letters.

12. Be Wary of Deals and Discounts:

While domain deals and discounts may seem attractive, tread carefully as some registrars offer low initial prices but add significantly higher renewal fees over time. Be sure to read and understand all costs involved before deciding to avoid unexpected expenses.

TezHost coupons are best way to grab a domain deals. at TezHost Coupons, Free domain with hosting, and Free Hosting with domain offers are available with no hidden or higher extra renewal fee.

13. Use a Domain Name Generator:

Try employing a generator if you’re struggling with a unique domain name. These tools offer creative suggestions based on keywords and preferences to make the naming process faster and help find one suitable for your website. These are three options of domain name generators you may consider using for help finding proper names for your domains.

Nameboy, Domain name generator


Nameboy generates domain names by combining keywords and adding prefixes or suffixes. It provides a straightforward approach to finding an appealing and relevant domain name.


Wordoid generates catchy and unique domain names that are easy to pronounce and remember. With language and word length options, it tailors suggestions to your specific needs.


Looka, Formerly known as Logojoy, generates domain name ideas and offers logo design services. It’s a comprehensive solution for establishing your online presence.

Choosing the Right Domain Registrar

Selecting a reliable domain registrar is paramount to establishing an effective online presence. Your chosen registrar will serve as the custodian of your domain name, impacting its accessibility, security, and overall management. To make an informed choice, search for registrars with excellent reputations characterized by reliability, trustworthiness, and long-standing customers who have enjoyed exceptional support services.

Outstanding customer support should also not be negotiable since you may encounter domain-related issues down the road. Transparent pricing is critical to avoiding unexpected fees and getting value from your investment. Finding a domain registrar who meets this standard will protect your online identity and provide an enjoyable domain ownership experience.

I would suggest you to choose Tezhost for domain name registration services. At Tezhost, we offer cheap web hosting at 10x speed with full control over domain names.

Free Domain offer with Web Hosting by TezHost

Free Bonus with Domain Purchase

Notable domain registrars offer additional bonuses or services with each domain purchase made with them, making your experience with them all the sweeter! These valuable extras may include free email hosting, which enables you to establish professional email addresses linked with your domain and enhance its credibility. Furthermore, some registrars provide website builder tools that simplify creating and designing your site.

SSL certificates, another standard bonus, add another layer of protection for your website by encrypting data and displaying a padlock icon in the browser address bar. By taking advantage of these offers, you maximize the value of your domain purchase and gain essential tools that will enable you to start confidently online.


Your domain name is at the core of your online presence. By following these best practices, you can ensure you select a domain name that not only embodies your brand effectively but also contributes to its success. Remember to conduct extensive research, choose something simple yet memorable, and secure your domain promptly to embark on this online journey with complete confidence.

Choosing a good domain name is one of the most important factor for online success. But keep in mind that this is one factor, you have to further focus on other factors too like web hosting. Here is a guide to know about all 8 web hosting types you should know to take perfect decision.

Arif Wali Nago

Meet Arif Wali, an accomplished SEO expert with a passion for optimizing online success. With a wealth of experience, Arif serves as the SEO Strategist for TezHost, where he leverages his expertise to drive organic growth and enhance website visibility.


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