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What Are Backlinks And How Are They Important For SEO

On the internet, links are everywhere. However, have you ever considered how they got there? Why Google examines them so carefully, and how a strategic approach to link development can increase your online presence.  If you have ever wondered what backlinks are and how they play an important role in Search Engine Optimization (SEO), then this article will help you learn everything you need to know about these backlinks, including how they are formed and used to improve the overall ranking of websites that create them.

Without further ado, let’s begin!

Defining Backlinks

A backlink is a connection made between two websites that connects one to the other. A link to your website, web page, or landing page that you place on another website directs visitors to your website when they click on the link.

Since they drive visitors from another website to yours, backlinks are also known as internal or external links. It refers to the web page where the link is coming from.

To succeed in attracting visitors from other sources, one must follow the rules and underlying link-building prospects. The effectiveness of the backlinks is crucial in producing the intended results.

Types of Backlinks

There are two main types of backlinks:

1. Do-follow Links

A do-follow link is one that benefits SEO by transferring the authority of the source site to the target site. It is known as “link juice” when authority is transferred.

Getting do-follow backlinks will increase a website’s domain rating, often known as its domain authority. Which in turn will help it rank higher for relevant keywords. There is no requirement for rel=”dofollow” when linking to a website because links are do-follow by default

2. No-follow Links

Backlinks that don’t convey authority to the domain they are pointing to are known as no-follow links. In terms of SEO, these links are useless. Rel=”nofollow” must be added to the code when connecting to a website in order to make it no-follow.

When you don’t wish to pass link juice to or support the connected website, a no-follow backlink should be utilized instead. Other circumstances include sponsored links, affiliate links, and user-generated material.

Simply, a no-follow backlink is when you link to another website without telling Google that they should consider the site you’re linking to as a valuable resource. Because of this, no-follow links don’t pass any link equity over to the site being linked to.

A do-follow backlink, on the other hand, tells Google that the site you’re linking to should be considered a valuable resource by way of passing some link equity over. The more do-follows a site has, the more likely it is that it will rank higher in search results.

Why are backlinks important?

The more backlinks you have pointing to your website the higher you rank on search engines and the more traffic you get. A backlink will help with organic search engine optimization, meaning you don’t have to pay for advertising or work as hard at getting people to see your content.

A backlink is important for any website because it helps with search engine optimization (SEO). When you have more links from other websites to yours, it shows that your content is popular with other people.

Search engines like Google use that information when they rank pages in their search engine results page (SERP) so if you have good backlinks, then your site will rank higher in SERPs than sites without good backlinks.

Backlinks are still one of Google’s top three ranking criteria, as acknowledged by Google itself. Plus, backlinking is an important part of creating a successful online business. If people can’t find your page they won’t be able to buy anything from you!

Factors That Influence The Quality Of a Backlink

There are three major factors that determine how valuable a backlink is:

  • The higher the website’s authority, the more valuable the backlink will be.
  • The closer the content on your site relates to what is being linked to, the more value it will have.
  • Older links tend to be valued more highly because they’re seen as an indication of popularity or longevity.

How To Get Quality Backlinks?

Quality backlinks take time to build, but there is one way to get them I.e through link exchanges. Link exchanges allow you to swap links with other websites in your niche and get quality backlinks in the process.

Here’s how it works:

First, find a website that has an audience similar to yours or has a high domain authority. Next, send them an email asking if they would be interested in exchanging links with your site. You can offer something like banner ads or a blog post about their business as an incentive for them to say yes.

Benefits Of Backlinks

Backlinks can be thought of as votes from other websites that you have to do a lot of work to get. As mentioned earlier, they’re one of the most important parts of getting good search engine optimization (SEO) because they can increase the visibility of your website on Google, Bing, Yahoo!, etc.

Here’s a look at some backlink benefits:

  • You will rank higher in search engines like Google, Yahoo! and Bing.
  • Backlinks will make it easier for visitors to find your site.
  • Visitors who land on your site after following a link will stay longer than visitors who come by typing in the address themselves or clicking on an ad.
  • Search engines take note of which sites have backlinks and those sites tend to rank higher when someone is searching for something similar to what you offer.
  • Having more high-quality backlinks might help reduce any penalties incurred by keyword stuffing or duplicate content violations.


Gaining distinctive and reputable links is essential for increasing your overall SEO factor and for appearing higher on search engine results pages. In recent years, Google’s algorithm for evaluating connections has changed, placing more emphasis on the quality of links rather than their quantity. As a result, obtaining high-quality backlinks for your SEO plan is much more difficult. Start developing a link-building plan today to increase your search exposure because external links are still significant and relevant. Content and backlinks work well together. There is a lot of potential for obtaining backlinks from reputable and authoritative sources if your material is pertinent and aids in solving problems. Even yet, there are occasions when it’s crucial to advertise your work so that the right sources may see it. The bottom line is that you will rank higher if you are a problem solver and add value to others.

For more such blog posts head on to our Blogs section right away!

TezHost Editorial

TezHost Editorial staff is a team of Marketing experts lead by Arif Wali


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